Landbot
No-code chatbot builder for AI-powered lead capture, support, and WhatsApp conversations.
Landbot is a no-code chatbot builder with a visual flow editor and GPT-powered AI Agents for website and WhatsApp conversations. Paid plans start around €32/month (billed annually); a free Sandbox tier caps usage at 100 chats/month. Best for marketing and support teams that want conversational lead capture or WhatsApp automation without hiring developers.
- +Visual drag-and-drop flow builder requires no coding to launch a working chatbot
- +AI Agents combine GPT-style reasoning with rule-based flow logic for more natural conversations
- +AI Copilot generates and configures flows from a plain-language description
- +Native WhatsApp, Messenger, and website deployment from one flow
- +Flow analytics show exactly where visitors drop off in a conversation
- −Free Sandbox plan is capped at 100 chats/month, fine for testing but not production use
- −WhatsApp-enabled tiers start around $233/month, a large jump from the website-only plans
- −AI chat sessions are metered separately from total chats, so heavy AI use requires a higher tier
What Is Landbot?
Landbot is a chatbot-building platform that lets non-developers create conversational flows for websites and WhatsApp using a visual, drag-and-drop editor. Originally known for its block-based flow builder, the company has repositioned around AI since 2024, layering GPT-powered “AI Agents” and an “AI Copilot” on top of its existing rule-based flow engine.
The platform serves two main use cases: lead capture and qualification (replacing static contact forms with interactive chat) and customer support automation (answering common questions and routing to a human when needed). Flows can be deployed on a company’s website, embedded in landing pages, or connected to WhatsApp Business for conversational commerce and support.
Key Features
- Visual flow builder, drag-and-drop blocks for messages, questions, conditional logic, and integrations with no code required
- AI Agents, GPT-powered conversational agents that combine LLM reasoning with the existing flow primitives for more flexible responses
- AI Copilot, a builder-side assistant that generates and configures flows from a natural-language description
- WhatsApp deployment, native WhatsApp Business API integration for conversational commerce and support at scale
- A/B testing, test different flow variants to see which converts better
- Flow analytics, drop-off tracking shows exactly where users abandon a conversation
- Integrations, API, webhooks, and Zapier connections to push captured leads into a CRM or marketing tool
Who Is Landbot Best For?
Marketing teams replacing static lead-capture forms with interactive chatbots on landing pages. Support teams that want to automate answers to common questions before escalating to a human agent. E-commerce and service businesses in markets where customers prefer WhatsApp over email or phone, using Landbot’s WhatsApp deployment for order updates, bookings, and support. Agencies building chatbot experiences for multiple clients without a development team.
Landbot is less suited to teams needing a full customer service platform with ticketing; it’s a flow and conversation builder, not a help desk.
Pricing
| Plan | Price | What You Get |
|---|---|---|
| Sandbox | Free | 100 chats/month, 1 seat, limited flow operations and integrations |
| Starter | €32/month (annual) | 500 chats, 2 seats, 100 AI chats/month |
| Pro | €80/month (annual) | 2,500 chats, API access, advanced flows, live-chat support |
| From $233/month | 2,500 chats, 500 AI chats, WhatsApp Business deployment |
A 14-day free trial is available on all paid plans, no credit card required.
Limitations
The free Sandbox plan’s 100-chat cap makes it usable only for testing, not live production traffic. The jump to WhatsApp-enabled pricing is steep relative to the website-only tiers. AI chat sessions are metered as a separate, smaller allowance than total chats, so AI-heavy flows need a higher plan than the base chat volume suggests.
Verdict
Landbot is a solid choice for teams that want conversational lead capture or WhatsApp automation without writing code, particularly if WhatsApp is a primary customer channel. Teams that only need website live chat without WhatsApp may find Tidio’s simpler pricing model a better fit. Teams running high-volume AI conversations should budget for the AI chat allowance separately from the base chat count.
Frequently Asked Questions
Is Landbot free to use? Landbot has a free Sandbox plan limited to 100 chats per month and 1 seat, suitable for testing but not production traffic. Paid plans start around €32/month when billed annually.
Does Landbot support WhatsApp? Yes, Landbot offers native WhatsApp Business API deployment, but it requires a dedicated WhatsApp-tier plan starting at roughly $233/month, separate from the website-only plans.
What’s the difference between Landbot’s regular chats and AI chats? “Chats” refers to total conversations handled by a flow. “AI chats” are conversations that use Landbot’s GPT-powered AI Agents specifically, and they’re metered as a smaller, separate allowance within each plan.
How does Landbot compare to Tidio? Tidio is built primarily for website live chat and AI customer support. Landbot’s flow builder is more flexible for multi-step lead qualification and has stronger native WhatsApp support, making it the better fit for WhatsApp-heavy customer journeys.