Make

What Is Make?

Make (formerly Integromat) is a no-code automation platform that uses a visual drag-and-drop canvas to build workflows between apps. Where most automation tools chain steps linearly, Make displays each workflow as a visual diagram, making it easier to see and manage complex branching logic, parallel paths, and data transformations.

Make supports 1,700+ app integrations and handles more complex scenarios than Zapier out of the box, including loops, iterators, aggregators, and error-handling paths. It is the preferred tool for users who have outgrown Zapier’s simpler trigger-action model.

Key Features

• Visual scenario builder, drag-and-drop canvas showing every module and data flow at once
• 1,700+ app integrations, covering CRMs, marketing tools, databases, project management, and custom HTTP calls
• Routers and filters, split workflows into multiple paths based on conditions
• Data transformation, built-in tools for parsing, formatting, and transforming data between apps
• Loops and iterators, process arrays and repeat steps across multiple records
• Scheduling, run scenarios on a schedule (every 15 minutes to monthly)
• Webhooks, trigger scenarios instantly from external services
• Error handlers, catch and route errors without breaking entire workflows

How Make Differs from Zapier

Make’s core advantage is visual complexity: you can see the entire workflow on one screen, branch into multiple paths, and apply data transformation between steps. Zapier’s linear model works well for simple two-step automations; Make is built for workflows that require conditional logic, multi-branch routing, or processing multiple records in a single run.

Make is generally more cost-effective for high-operation-volume workflows because it charges per operation rather than per “zap” (task), and its paid tiers include far more operations per dollar.

Who Is Make Best For?

Operations and marketing teams building multi-step automations that Zapier can’t handle cleanly. Developers who want a no-code interface but need API access and custom HTTP calls. Agencies managing automations across multiple client systems. Users who need to process batches of records or transform data between tools.

Pricing

• Free: 1,000 operations/month, 2 active scenarios
• Core: $9/month, 10,000 operations, unlimited scenarios
• Pro: $16/month, 10,000 operations, advanced tools, priority execution
• Teams: $29/month, 10,000 operations, team features
• Operations rollover and additional operation packs available as add-ons

Limitations

The visual canvas is powerful but has a steeper learning curve than Zapier for new users. Some advanced modules require understanding of JSON and data structures. The per-operation billing model can make costs hard to predict for high-frequency workflows.

Verdict

Make is the right choice when your automation needs have outgrown Zapier’s trigger-action simplicity. The visual canvas and branching logic make complex multi-step workflows manageable, and the pricing is more efficient at scale. Start on the free tier to learn the interface, then upgrade when your scenario complexity or operation volume demands it.

Frequently Asked Questions

Is Make the same as Integromat? Yes. Integromat rebranded to Make in 2022. The platform is the same product with the same features under the new name.

Is Make better than Zapier? Make is better for complex workflows requiring conditional logic, multiple branches, and data transformation. Zapier is easier for simple two-step automations. The right choice depends on workflow complexity.

How does Make pricing work? Make charges per operation: each module that processes data in a scenario counts as one operation. The free plan includes 1,000 operations/month; paid plans start at $9/month for 10,000 operations.

Does Make require coding? No. Make is designed for non-developers using its visual builder. Advanced users can add custom HTTP modules and use built-in functions for data transformation without writing traditional code.