Brand24

What Is Brand24?

Brand24 is a media monitoring and social listening platform that tracks mentions of your brand, products, competitors, and industry keywords across the internet in real time. It monitors over 25 million online sources, social media, news sites, blogs, forums, review platforms, podcasts, and newsletters, and uses AI to analyze sentiment, detect anomalies, and surface actionable insights.

Used by 4,000+ companies including Intel, H&M, and Uber, Brand24 is particularly strong for marketing teams, PR professionals, and agencies that need to stay on top of brand perception and competitive intelligence without manually scanning the web.

Key Features

• Real-time monitoring, instant alerts when your brand or keywords are mentioned online
• AI Sentiment Analysis, automatically classifies mentions as positive, negative, or neutral with context
• Anomaly Detection, flags unusual spikes in mention volume for immediate investigation
• Competitor tracking, monitor competitor brands alongside your own
• Mention feeds, filtered view of all mentions by source, sentiment, and influence
• AI Insights, weekly and on-demand AI reports summarizing trends, threats, and opportunities
• Topic Analysis, understand what topics are associated with your brand mentions
• Integrations, Slack alerts, email digests, Google Analytics, and more

Use Cases That Drive Real Value

Reputation management: Catch negative reviews, customer complaints, or PR crises within minutes, before they spread. One early-caught negative LinkedIn post can prevent a damage spiral.

Competitor intelligence: Monitor what people say about competitors, their product complaints, positive reviews, and partnership announcements, to inform your own positioning.

Influencer discovery: Find people who already mention your brand positively and convert them into formal brand advocates.

Campaign tracking: Measure earned media reach and sentiment during product launches or campaigns.

Crisis monitoring: Set up anomaly alerts that fire when mention volume or negative sentiment spikes, giving you a head start on response.

Who Is Brand24 Best For?

Marketing and PR teams at brands of any size that care about online reputation. Agencies doing PR and reputation management for clients. Product teams using customer mentions to surface feedback and feature requests. CEOs and founders of growing companies who want to know what people say about them.

Pricing

• Individual: $99/month, 3 keywords, 2,000 mentions/month
• Team: $179/month, 7 keywords, 5,000 mentions/month, sentiment analysis
• Pro: $249/month, 12 keywords, 25,000 mentions/month, AI reports
• Enterprise: $499/month, unlimited keywords, unlimited mentions, dedicated support

Annual billing saves 30%.

Limitations

Pricing is on the higher end for smaller teams that only need brand monitoring vs. comprehensive social listening. Mention coverage can miss private or restricted social content. Some platforms (LinkedIn, private Facebook groups) have limited monitoring access due to API restrictions.

Verdict

If brand reputation, competitive intelligence, or PR coverage is an active concern, Brand24 delivers concrete value at scale. The 20% recurring commission makes it a reliable affiliate earner. Most teams should start with the Team plan to access sentiment analysis before evaluating whether the Pro tier’s AI reports justify the upgrade.

Frequently Asked Questions

Is Brand24 free? Brand24 does not offer a permanent free tier. A 14-day free trial is available. Paid plans start at $99/month for 3 keywords.

What sources does Brand24 monitor? Brand24 monitors 25M+ sources including Twitter/X, Instagram, Facebook, TikTok, LinkedIn (public), YouTube, news sites, blogs, forums, Reddit, podcast transcripts, review sites, and newsletters.

How fast are Brand24 alerts? Most social media and news mentions are delivered within minutes of publication. Some sources (blogs, forums) have slightly longer indexing delays.

Can Brand24 track competitor mentions? Yes, you can add competitor brand names as monitored keywords alongside your own brand. Competitor monitoring uses the same keyword allowance as your own brand tracking.