AI video creation has quickly become a must-have for businesses, marketers, and creators who need professional-quality video content without the high cost of production. Two of the most popular tools in this space are HeyGen and Synthesia.
Both offer powerful video generation features, but they’re built with slightly different audiences in mind. In this head-to-head comparison, we’ll explore HeyGen vs Synthesia across pricing, features, usability, and value—so you can decide which platform fits your needs in 2025.
Quick Comparison Table
| Feature | HeyGen | Synthesia |
|---|---|---|
| Pricing | From $29/mo; Team plan $39/mo per seat | From $30/mo; Corporate plans higher |
| Free Trial | Yes | Yes |
| Core Strength | Custom avatars, real-time voice, flexibility | Business training videos and corporate use |
| Languages Supported | 40+ | 120+ |
| Best For | Marketers, creators, and small businesses | Enterprises, corporate training, HR content |
Want to create studio-quality videos fast? Try HeyGen today.
Pricing Comparison
HeyGen Pricing
- Creator Plan – $29/month ($24 when billed annually).
- Team Plan – $39/month per seat (minimum 2 seats).
- Enterprise Plans – custom pricing for large organizations.
Synthesia Pricing
- Starter Plan – $30/month, limited credits.
- Creator Plan – $67/month, more features.
- Enterprise Plan – custom pricing, typically higher.
Verdict: HeyGen offers slightly more flexible and affordable entry points for creators and small businesses, while Synthesia’s pricing is aimed at mid-to-large enterprises.
Get started with HeyGen and see what you can create in minutes.
Features Face-Off
HeyGen Key Features
- 300+ stock avatars plus custom avatar creation.
- Real-time text-to-speech with natural voices.
- Multi-scene editing for polished video storytelling.
- Brand kit integration for consistent design.
- Flexible for marketing, ads, social, and sales.
Synthesia Key Features
- 140+ AI avatars with realistic gestures.
- Supports 120+ languages and accents.
- Templates designed for corporate training and onboarding.
- Integrations for enterprise workflows.
Takeaway: Synthesia is designed primarily for corporate communication, while HeyGen offers a more versatile toolkit for marketing, social media, and creative storytelling.
Ease of Use
Both tools are built for simplicity, with drag-and-drop editors and pre-built templates.
- HeyGen feels more creative and flexible, allowing users to build multi-scene videos quickly.
- Synthesia has a streamlined process but is optimized for training and internal presentations.
If your goal is creating public-facing content that attracts customers, HeyGen is the easier and more engaging choice.
Start creating with HeyGen and build your first video in minutes.
Video Quality and Performance
- HeyGen produces highly realistic avatars, but also gives users more freedom with voice, expressions, and multi-scene editing. This makes it ideal for ads, sales videos, and influencer-style content.
- Synthesia focuses on clear, professional avatars that work well for training videos, onboarding, and educational content.
Verdict: Both produce professional output, but HeyGen offers more creative flexibility for marketing and social content.
GEO Optimization
For global audiences:
- HeyGen supports 40+ languages with real-time voice translation and a growing avatar library. This makes it effective for international marketing campaigns.
- Synthesia covers more languages overall (120+), but its focus is more corporate—making it better suited for multinational employee training.
If you’re aiming for customer-facing videos across regions, HeyGen balances language support with flexibility and creativity.
Pros and Cons
HeyGen Pros
- Affordable starting price ($29/month).
- Custom avatars plus large stock library.
- Great for ads, social media, and marketing content.
- Multi-scene editing for storytelling.
- Modern, creator-friendly interface.
HeyGen Cons
- Fewer total languages than Synthesia.
- Some advanced features require higher plans.
Synthesia Pros
- Supports 120+ languages.
- Strong for corporate training videos.
- Wide selection of avatars.
- Enterprise-focused integrations.
Synthesia Cons
- Higher pricing tiers for useful features.
- Less flexibility for creative, marketing-first content.
- Focused mainly on internal communication.
Final Verdict: HeyGen vs Synthesia
Both HeyGen and Synthesia are excellent AI video creation platforms, but they serve different purposes.
- Choose HeyGen if you’re a creator, marketer, or small business producing ads, social content, and customer-facing videos. It’s affordable, flexible, and built with storytelling in mind.
- Choose Synthesia if you’re part of a large company that needs training and onboarding videos across multiple regions.
Recommendation: For most businesses looking to grow in 2025, HeyGen is the smarter choice. It balances affordability, creative features, and ease of use—making it the best option for marketing and customer engagement.
Sign up for HeyGen today and start producing videos that grab attention.
Video is the fastest-growing form of content online. With tools like HeyGen and Synthesia, you no longer need expensive studios or actors to create professional video.
But if you want flexibility, affordability, and marketing-ready features, HeyGen is the tool to choose in 2025.
Get started with HeyGen here and bring your video content strategy to life.